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2024/Growth PM · Internet healthcare/in-progress

Referral Incentive System

Finding an invitation mechanic that doesn't feel exploitative — in a category nobody wants to share.

Result

+400k new users in a quarter; share rate +9.4pp; CAC −31%.

Full case

The full case study (context / insights / trade-offs / launch cadence / retro) is in the works and lands in Sprint 3. If you'd like to chat about this one first, reach out.